Domestic cosmetics companies

At present, there are more than 4,400 companies producing cosmetics in China, and most of them are small factories that lack capital and technology. This has to make the bosses of some cosmetics companies walk on thin ice every day. In my opinion, Chinese cosmetics companies seem to be constantly under the impact of major brands such as Europe, America, Japan and South Korea, but they can't find their own way.　　 It is true that intensive advertising can quickly increase the visibility and sales of a company in the short term, but companies must not obtain the value of their brand through pure advertising and marketing, and the vitality of the market that relies on the expansion of advertising will inevitably not be vigorous. The customer base is only some elderly people. This kind of pure benefit drive is not after all. The drawbacks of these marketing methods are gradually exposed. The customer base is only some elderly people. Therefore, marketing strategies have become a decoration. 

As an important part of consumer products in the market, cosmetics companies should also keep up with the times and brave to reform and innovate, learn from major foreign brands and companies, and form their own differentiated core competitive advantages in quality improvement, brand enhancement, and category breakthroughs. There are so many cosmetics on the market now, but there is very little to do well. If cosmetics companies want to achieve greater success, they must break through their own shackles, integrate corporate resources, start from the overall market, decompose the corporate goals in stages, and organically integrate product development and marketing to achieve effective goals. In the cosmetics field, concept hype flooded for a while. I really don’t know whether to go to the left or to the right. Of course, it is not easy to achieve this. Yu Fei, a well-known brand marketing expert and CEO of Blue Ge Zhiyang International Marketing Consulting Agency, pointed out that as products are becoming increasingly homogeneous and competition is becoming increasingly fierce, integrated marketing has become a decisive tool for winning the market. Although there is also the awareness of brand operation, they soon discovered that instead of solid branding, scientific research is not as good as advertising. There are so many cosmetics on the market now, but there is very little to do well.Cosmetic Cream Jars in Stock At present, there are more than 4,400 companies producing cosmetics in China, and most of them are small factories that lack capital and technology. The famous brand marketing expert Mr. I don’t know what their destiny will be tomorrow. The status quo of Chinese cosmetics is that no matter how brilliant the product is in the market today, the fate of the product tomorrow is unpredictable. , All banks in the world are willing to lend us money, this is the power of the brand. In fact, some small and medium-sized enterprises are too superstitious about the operation mode of well-known companies, and blindly copying the experience of other companies (especially competing companies) often bring huge intangible losses to themselves. Because of the loss of strategy, many companies continue to passively adjust their development direction in the course of competition, waste their own superior resources in vain, often use their weakest eggs to touch the stones of competitors, and even move towards blind diversification. Do not attract the attention of these established companies. Domestic cosmetics brands in China have always adopted low-price strategies in the market competition with international brands. No return. In this era of 'marketing is king', innovation has become the basic survival rule of enterprises. Times are changing and people’s needs are changing, but products have not changed to adapt to market needs. It requires joint efforts between cosmetics companies and industry associations to standardize the industry system and improve the quality of the company. There are very few companies that are truly scaled up and can compete with foreign brands, and many cosmetics companies fall into the misunderstanding of focusing on product development and neglecting in-depth distribution. Many companies dreamed of a concept hype and stepped up to the sky, but often Things backfired. Because of the low price and the habit of using, they keep buying. They quickly follow up as soon as their competitors start to advertise on TV. , Use personalized means to continuously strengthen the product connotation, and have the courage to compete with the big names in Europe, America, Japan and South Korea in the market, and find their own interests and breakthroughs. Such a common problem is that it is difficult to have one's own brand. Domestic cosmetics companies faced The embarrassing situation is really a headache. It requires joint efforts between cosmetics companies and industry associations to standardize the industry system and improve the quality of the company. The ex-post control is not as good as the in-event control, and the in-event control is inferior to the ex-ante control.

 Domestic cosmetics companies faced The embarrassing situation is really a headache. No return. For a long time, the cosmetics industry has seen a lot of laymen’s involvement due to low thresholds. Another familiar brand is 'Dabao'. , Put the main energy on product development, but turned a blind eye to market maintenance. In the initial stage of the establishment of a company, its core strength should be placed on product development, and after the company’s successful investment, it should plan the terminal and strengthen the marketing support system; when the company enters the maturity period, it should carry out in-depth marketing and start new products or New brand planning; when the company enters a period of recession, the focus is on new product planning to increase the source of profit.　　 The innovation of marketing methods and the concept of innovation have become the key point of the cosmetics company's continuous advancement. This has to make the bosses of some cosmetics companies walk on thin ice every day. There are very few companies that are truly scaled up and can compete with foreign brands, and many cosmetics companies fall into the misunderstanding of focusing on product development and neglecting in-depth distribution. The phrase 'See you tomorrow, Dabao every day' has been widely circulated.　　Mr. There is a danger of death. For a period of time, everyone was keen on concept hype.